16 Products, designed to mimic nature.
The Heart of Desert is a collection of 16 products was created to embody the natural beauty and texture of the sand dunes in the UAE, while still being mass-produced and sold to benefit Ataya's charitable causes. With earthy tones and a tactile feel, these products offer a unique and authentic experience for consumers while staying true to the UAE's rich culture and heritage.
Collection hero: The sand dune plate
The platter inspired a collection of products that embody the desert sand
High fidelity prototypes:
Designed with ergonomics in mind
And of-course, packaging
